Attention and the advertising marketplace

Thursday, October 6, 17h00 - 18h30 (Paris time – Online Seminar)

Cycle webinar

In a comprehensible and engaged book, Subprime Attention Crisis, recently translated into French [Le grand krach de l’attention, 2021, Editions C&F], Tim Hwang defends the idea that the online advertising industry has pushed the financialization and marketization of our attention to an extreme level of sophistication, but that the infrastructure of online advertising, the ‘adtech’ landscape, is built on a bubble that risks collapsing and taking with it a good part of the digital economy. This thought-provoking book, produced by an insider, but intended for a wider audience, calls out to professionals, researchers, and the public. The objective of this webinar is to present Tim Hwang’s arguments, and to put them in dialogue with specialists who are both thinkers, and practitioners, of the attention economy


Speeches

The objective of this webinar is to present Tim Hwang’s arguments, and to put them in dialogue with specialists who are both thinkers, and practitioners, of the attention economy:
- Rémi Douine, founder of The Metrics Factory, a media agency, and teacher at Sciences Po
- Guilhem Fouetillou, co-founder and chief evangelist officer at Linkfluence (A Meltwater company), teacher and associate researcher at Sciences Po’s Medialab
- Laurent Nicolas, pioneer of online audience measurement and advertising visibility, co-founder of Alenty (now part of AppNexus), and co-founder of Implcit, a privacy-savvy targeting tool for advertisers

This webinar will take the original form of round table. It will be moderated by Kevin Mellet, Assistant Professor of Sociology (Sciences Po). It follows on from the webinars organized by the Good in Tech chair on the development of a more responsible online advertising industry.

This webinar is organized in partnership with Editions C&F, who recently published the French translation of Subprime Attention Crisis, under the title: Le grand krach de l'attention. La publicité, une bombe au coeur de l’internet.
" class="translated-elem">L' objectif de ce webinaire est de présenter les arguments de Tim Hwang, et de les mettre en dialogue avec des spécialistes, à la fois penseurs, et praticiens, de l'économie de l'attention :
- Rémi Douine, fondateur de The Metrics Factory, agence média, et enseignant à Sciences Po
- Guilhem Fouetillou, co-fondateur et chief evangelist officer chez Linkfluence (Groupe Meltwater), enseignant et chercheur associé au Medialab de Sciences Po
- Laurent Nicolas, pionnier de la mesure d'audience en ligne et de la visibilité publicitaire, co-fondateur d'Alenty (qui fait désormais partie d'AppNexus) et co-fondateur d'Implcit, un outil de ciblage publicitaire respectueux de la vie privée

Ce webinaire prendra la forme originale d'une table ronde (en anglais). Elle sera animée par Kevin Mellet, assistant professor de sociologie (Sciences Po). Il poursuit le cycle de webinaires organisés par la chaire Good in Tech sur le développement d'une industrie publicitaire en ligne plus responsable.

LIEN DE CONNEXION POUR ACCEDER AU WEBINAIRE:
https://us02web.zoom.us/j/89575583151 


Ce webinaire est organisé en partenariat avec C&F éditions, qui a récemment publié la traduction française de Subprime Attention Crisis, sous le titre : Le grand krach de l'attention. La publicité, une bombe au coeur de l’internet.

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