Thursday, October 6, 17h00 - 18h30 (Paris time – Online Seminar)
Cycle webinar
In a comprehensible and engaged book, Subprime Attention Crisis, recently translated into French [Le grand krach de l’attention, 2021, Editions C&F], Tim Hwang defends the idea that the online advertising industry has pushed the financialization and marketization of our attention to an extreme level of sophistication, but that the infrastructure of online advertising, the ‘adtech’ landscape, is built on a bubble that risks collapsing and taking with it a good part of the digital economy.
This thought-provoking book, produced by an insider, but intended for a wider audience, calls out to professionals, researchers, and the public. The objective of this webinar is to present Tim Hwang’s arguments, and to put them in dialogue with specialists who are both thinkers, and practitioners, of the attention economy
LIEN DE CONNEXION POUR ACCEDER AU WEBINAIRE:
https://us02web.zoom.us/j/89575583151
Ce webinaire est organisé en partenariat avec C&F éditions, qui a récemment publié la traduction française de Subprime Attention Crisis, sous le titre : Le grand krach de l'attention. La publicité, une bombe au coeur de l’internet.